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Chopard

A family-owned Genevan maison balancing high jewelry heritage with a serious in-house L.U.C haute horlogerie manufacture and pioneering ethical gold sourcing.

Founded
1860
Founder
Louis-Ulysse Chopard
Country
Switzerland
Headquarters
Geneva/Meyrin, Switzerland
Status
Privately held (Scheufele family)
Signature materials
Ethical 18k Fairmined gold, Lucent Steel A223, titanium
Signature movements
In-house L.U.C calibres including the L.U.C 96.01-L and L.U.C 01.06-L chronometer movements
Notable designers
Karl-Friedrich Scheufele
Collections
4
Every collection

Collections & specifications

A modern reinterpretation of Chopard's 1980 St. Moritz, featuring an eagle-eye dial texture and an all-in-one Lucent Steel case and bracelet.

Category
Integrated sport watch
Designers
Karl-Friedrich Scheufele
Case materials
Lucent Steel A223, 18k rose gold, two-tone
Sizes
33mm, 36mm, 41mm, 44mm
Dial
Sunray-brushed dial resembling an eagle's iris
Crystal
Scratch-resistant sapphire
Strap / bracelet
Integrated steel bracelet or rubber strap
Movements
Calibre 01.01-C
Movement type
Automatic, COSC-certified chronometer
Power reserve
60 hours
Water resistance
100m (10 ATM)
Complications
Date
Key references
298600-3001, 298601-6002
Price band
$13,000–$25,000
Full Alpine Eagle dossier →

L.U.C

1996

Chopard's high-end in-house manufacture line, named for founder Louis-Ulysse Chopard, showcasing chronometer-grade finishing and complications.

Category
Haute horlogerie
Designers
In-house design studio
Case materials
18k ethical gold, platinum
Sizes
40mm, 42mm
Dial
Grand feu enamel or guilloché dial
Crystal
Domed sapphire crystal
Strap / bracelet
Alligator leather strap
Movements
Calibre L.U.C 96.01-L, Calibre L.U.C 01.06-L
Movement type
Automatic and manual-wind mechanical
Power reserve
60–65 hours
Water resistance
30m (3 ATM)
Complications
Perpetual calendar · Chronograph · Small seconds
Key references
161927-5001
Price band
$18,000–$70,000+
Full L.U.C dossier →

Chopard's signature 'Happy Diamonds' floating stones set into a sporty steel case, blending jewelry and casual wear.

Category
Playful sport watch
Designers
Caroline Scheufele
Case materials
Stainless steel, 18k rose gold, two-tone
Sizes
30mm, 33mm, 36mm
Dial
Sunray dial with freely moving diamonds behind sapphire
Crystal
Scratch-resistant sapphire
Strap / bracelet
Rubber strap or steel bracelet
Movements
Quartz calibre 09.01-C, automatic calibre 09.03-C
Movement type
Quartz and automatic mechanical
Power reserve
42 hours (automatic)
Water resistance
30m (3 ATM)
Complications
Date
Key references
278573-3002
Price band
$5,500–$14,000
Full Happy Sport dossier →

Inspired by the historic Italian road race, Chopard's motorsport chronograph line reflecting the brand's role as timekeeper of the Mille Miglia.

Category
Racing chronograph
Designers
In-house design studio
Case materials
Stainless steel, Lucent Steel A223
Sizes
40.5mm, 42mm
Dial
Racing-inspired dial with tachymeter scale
Crystal
Scratch-resistant sapphire
Strap / bracelet
Perforated racing leather strap or rubber strap
Movements
Calibre 03.05-C
Movement type
Automatic chronograph
Power reserve
60 hours
Water resistance
100m (10 ATM)
Complications
Chronograph · Date
Key references
168619-3001
Price band
$6,000–$8,500
Full Mille Miglia dossier →