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Chopard
A family-owned Genevan maison balancing high jewelry heritage with a serious in-house L.U.C haute horlogerie manufacture and pioneering ethical gold sourcing.
- Founded
- 1860
- Founder
- Louis-Ulysse Chopard
- Country
- Switzerland
- Headquarters
- Geneva/Meyrin, Switzerland
- Status
- Privately held (Scheufele family)
- Signature materials
- Ethical 18k Fairmined gold, Lucent Steel A223, titanium
- Signature movements
- In-house L.U.C calibres including the L.U.C 96.01-L and L.U.C 01.06-L chronometer movements
- Notable designers
- Karl-Friedrich Scheufele
- Collections
- 4
Every collection
Collections & specifications
Alpine Eagle
2019
A modern reinterpretation of Chopard's 1980 St. Moritz, featuring an eagle-eye dial texture and an all-in-one Lucent Steel case and bracelet.
- Category
- Integrated sport watch
- Designers
- Karl-Friedrich Scheufele
- Case materials
- Lucent Steel A223, 18k rose gold, two-tone
- Sizes
- 33mm, 36mm, 41mm, 44mm
- Dial
- Sunray-brushed dial resembling an eagle's iris
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Integrated steel bracelet or rubber strap
- Movements
- Calibre 01.01-C
- Movement type
- Automatic, COSC-certified chronometer
- Power reserve
- 60 hours
- Water resistance
- 100m (10 ATM)
- Complications
- Date
- Key references
- 298600-3001, 298601-6002
- Price band
- $13,000–$25,000
L.U.C
1996
Chopard's high-end in-house manufacture line, named for founder Louis-Ulysse Chopard, showcasing chronometer-grade finishing and complications.
- Category
- Haute horlogerie
- Designers
- In-house design studio
- Case materials
- 18k ethical gold, platinum
- Sizes
- 40mm, 42mm
- Dial
- Grand feu enamel or guilloché dial
- Crystal
- Domed sapphire crystal
- Strap / bracelet
- Alligator leather strap
- Movements
- Calibre L.U.C 96.01-L, Calibre L.U.C 01.06-L
- Movement type
- Automatic and manual-wind mechanical
- Power reserve
- 60–65 hours
- Water resistance
- 30m (3 ATM)
- Complications
- Perpetual calendar · Chronograph · Small seconds
- Key references
- 161927-5001
- Price band
- $18,000–$70,000+
Happy Sport
1993
Chopard's signature 'Happy Diamonds' floating stones set into a sporty steel case, blending jewelry and casual wear.
- Category
- Playful sport watch
- Designers
- Caroline Scheufele
- Case materials
- Stainless steel, 18k rose gold, two-tone
- Sizes
- 30mm, 33mm, 36mm
- Dial
- Sunray dial with freely moving diamonds behind sapphire
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Rubber strap or steel bracelet
- Movements
- Quartz calibre 09.01-C, automatic calibre 09.03-C
- Movement type
- Quartz and automatic mechanical
- Power reserve
- 42 hours (automatic)
- Water resistance
- 30m (3 ATM)
- Complications
- Date
- Key references
- 278573-3002
- Price band
- $5,500–$14,000
Mille Miglia
1988
Inspired by the historic Italian road race, Chopard's motorsport chronograph line reflecting the brand's role as timekeeper of the Mille Miglia.
- Category
- Racing chronograph
- Designers
- In-house design studio
- Case materials
- Stainless steel, Lucent Steel A223
- Sizes
- 40.5mm, 42mm
- Dial
- Racing-inspired dial with tachymeter scale
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Perforated racing leather strap or rubber strap
- Movements
- Calibre 03.05-C
- Movement type
- Automatic chronograph
- Power reserve
- 60 hours
- Water resistance
- 100m (10 ATM)
- Complications
- Chronograph · Date
- Key references
- 168619-3001
- Price band
- $6,000–$8,500