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Mido
Architecture-inspired Swiss brand renowned for its long-power-reserve Powermatic 80 automatics at accessible prices.
- Founded
- 1918
- Founder
- Georges Schaeren
- Country
- Switzerland
- Headquarters
- Le Locle, Switzerland
- Status
- Subsidiary of Swatch Group
- Signature materials
- Stainless steel, PVD-coated steel
- Signature movements
- Powermatic 80 (ETA C07/C80-based)
- Notable designers
- In-house design studio
- Collections
- 5
Every collection
Collections & specifications
Ocean Star
1944 (relaunched 2019)
Vintage-derived dive watch line with wide range of case sizes and dial colors.
- Category
- Dive
- Designers
- In-house design studio
- Case materials
- Stainless steel
- Sizes
- 36mm–43.5mm
- Dial
- Sunray blue, black, green
- Crystal
- Sapphire
- Strap / bracelet
- Steel bracelet, rubber, NATO
- Movements
- Powermatic 80 (ETA C07.621)
- Movement type
- Automatic
- Power reserve
- 80 hours
- Water resistance
- 200m
- Complications
- Date
- Key references
- M026.430.11.051.00 Ocean Star 200
- Price band
- $800–$1,300
Commander
1959
Retro-styled dress watch inspired by mid-century architecture with distinctive faceted lugs.
- Category
- Dress
- Designers
- In-house design studio
- Case materials
- Stainless steel
- Sizes
- 37mm–40mm
- Dial
- Sunburst blue, champagne, black
- Crystal
- Sapphire
- Strap / bracelet
- Leather or steel bracelet
- Movements
- Powermatic 80
- Movement type
- Automatic
- Power reserve
- 80 hours
- Water resistance
- 50m
- Complications
- Date
- Key references
- M021.407.11.041.00 Commander Powermatic 80
- Price band
- $800–$1,200
Baroncelli
1938
Elegant round dress watches with domed crystals and slim, minimalist cases.
- Category
- Dress
- Designers
- In-house design studio
- Case materials
- Stainless steel, PVD rose gold
- Sizes
- 37mm–42mm
- Dial
- Silver, black, mother-of-pearl
- Crystal
- Domed sapphire
- Strap / bracelet
- Leather
- Movements
- Powermatic 80
- Movement type
- Automatic
- Power reserve
- 80 hours
- Water resistance
- 30m
- Complications
- Date
- Key references
- M037.407.36.260.00 Baroncelli Heritage
- Price band
- $750–$1,100
Multifort
1934
Rugged all-purpose sport watch line, one of Mido's oldest and most versatile collections.
- Category
- Sport
- Designers
- In-house design studio
- Case materials
- Stainless steel
- Sizes
- 40mm–42mm
- Dial
- Black, blue, skeleton
- Crystal
- Sapphire
- Strap / bracelet
- Steel bracelet, leather
- Movements
- Powermatic 80
- Movement type
- Automatic
- Power reserve
- 80 hours
- Water resistance
- 200m
- Complications
- Date · Skeleton (select models)
- Key references
- M038.408.11.061.00 Multifort Powermatic 80
- Price band
- $850–$1,400
Belluna
2000s
Classic three-hand and chronograph dress watches with clean, understated cases.
- Category
- Dress
- Designers
- In-house design studio
- Case materials
- Stainless steel
- Sizes
- 39mm–42mm
- Dial
- Silver, black
- Crystal
- Sapphire
- Strap / bracelet
- Leather or steel bracelet
- Movements
- Powermatic 80, ETA quartz
- Movement type
- Automatic/quartz
- Power reserve
- 80 hours
- Water resistance
- 50m
- Complications
- Date
- Key references
- M024.407.16.031.00 Belluna Chronometer
- Price band
- $700–$1,100