Rolex
The world's largest single luxury watch brand, renowned for the Oyster case, waterproof reliability, and near-universal recognition of its Crown logo.
- Founded
- 1905
- Founder
- Hans Wilsdorf
- Country
- United Kingdom / Switzerland
- Headquarters
- Geneva, Switzerland
- Status
- Privately held (owned by the Hans Wilsdorf Foundation)
- Signature materials
- Oystersteel (904L stainless steel), Everose gold, Cerachrom ceramic bezels, Rolesor
- Signature movements
- In-house Calibre 3235, 3230, 4130, 9001 families with Chronergy escapement and Parachrom hairspring
- Notable designers
- In-house design studio
- Collections
- 15
Collections & specifications
Submariner
The archetypal dive watch, waterproof to 300m, that established the modern rotating-bezel diver format.
- Category
- Dive watch
- Designers
- In-house design studio
- Case materials
- Oystersteel, Yellow Rolesor, 18k Everose gold, 18k white gold
- Sizes
- 41mm
- Dial
- Black, blue, or green lacquer with Chromalight luminous markers
- Crystal
- Scratch-resistant sapphire with Cyclops lens on Date models
- Strap / bracelet
- Oyster bracelet with Glidelock/Oysterlock clasp, or rubber Oysterflex
- Movements
- Calibre 3230 (no-date), Calibre 3235 (Date)
- Movement type
- Automatic
- Power reserve
- 70 hours
- Water resistance
- 300m (30 ATM)
- Complications
- Date
- Key references
- 124060, 126610LN, 126613LB, 126610LV
- Price band
- $9,000–$14,000
Daytona
A racing-inspired chronograph originally built for endurance drivers, now among the most coveted watches in the world.
- Category
- Chronograph
- Designers
- In-house design studio
- Case materials
- Oystersteel, 18k yellow, white and Everose gold, platinum
- Sizes
- 40mm
- Dial
- Lacquer or Panda-style dial with tachymetric Cerachrom bezel
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Oyster bracelet with Oysterlock clasp
- Movements
- Calibre 4130
- Movement type
- Automatic chronograph
- Power reserve
- 72 hours
- Water resistance
- 100m (10 ATM)
- Complications
- Chronograph · Tachymeter
- Key references
- 116500LN, 126500LN, 126518LN
- Price band
- $15,000–$40,000+
GMT-Master II
A dual time-zone tool watch developed with Pan Am for pilots, famed for its two-tone Cerachrom bezels nicknamed 'Pepsi', 'Batman', and 'Root Beer'.
- Category
- GMT / travel watch
- Designers
- In-house design studio
- Case materials
- Oystersteel, Yellow/Everose Rolesor, 18k gold
- Sizes
- 40mm
- Dial
- Black or gloss lacquer with luminous hour markers
- Crystal
- Scratch-resistant sapphire with Cyclops lens
- Strap / bracelet
- Oyster or Jubilee bracelet
- Movements
- Calibre 3285
- Movement type
- Automatic
- Power reserve
- 70 hours
- Water resistance
- 100m (10 ATM)
- Complications
- GMT · Date
- Key references
- 126710BLRO, 126710BLNR, 126720VTNR
- Price band
- $10,500–$18,000
Datejust
The original self-winding wristwatch with an automatically-changing date display, defining Rolex's classic dress-sport aesthetic.
- Category
- Dress/everyday watch
- Designers
- In-house design studio
- Case materials
- Oystersteel, Rolesor, 18k gold, platinum
- Sizes
- 31mm, 36mm, 41mm
- Dial
- Wide variety including sunburst, motif, and fluted options
- Crystal
- Scratch-resistant sapphire with Cyclops lens
- Strap / bracelet
- Jubilee, Oyster, or President bracelet
- Movements
- Calibre 2236 (31mm), Calibre 3235 (36/41mm)
- Movement type
- Automatic
- Power reserve
- 55–70 hours
- Water resistance
- 100m (10 ATM)
- Complications
- Date
- Key references
- 126234, 126334, 126333
- Price band
- $7,500–$15,000
Day-Date
Nicknamed the 'President', the first wristwatch to display both day spelled out in full and the date, reserved exclusively for precious metals.
- Category
- Dress watch
- Designers
- In-house design studio
- Case materials
- 18k yellow, white, and Everose gold, platinum
- Sizes
- 36mm, 40mm
- Dial
- Stone, lacquer, and metallic dials with President bracelet
- Crystal
- Scratch-resistant sapphire with Cyclops lens
- Strap / bracelet
- President bracelet
- Movements
- Calibre 2236, Calibre 3255
- Movement type
- Automatic
- Power reserve
- 55–70 hours
- Water resistance
- 100m (10 ATM)
- Complications
- Day · Date
- Key references
- 128238, 228238, 228239
- Price band
- $35,000–$75,000+
Oyster Perpetual
The entry point to Rolex, showcasing the original waterproof Oyster case in a colorful, no-date, minimalist format.
- Category
- Everyday watch
- Designers
- In-house design studio
- Case materials
- Oystersteel
- Sizes
- 28mm, 31mm, 34mm, 36mm, 41mm
- Dial
- Lacquer dials in bold colors including Candy Pink, Yellow, Turquoise Blue
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Oyster bracelet
- Movements
- Calibre 2232, Calibre 3230
- Movement type
- Automatic
- Power reserve
- 55–70 hours
- Water resistance
- 100m (10 ATM)
- Key references
- 124300, 126000, 277200
- Price band
- $5,700–$7,500
Sky-Dweller
Rolex's most complicated wristwatch in regular production, combining an annual calendar with dual time zone via the innovative Ring Command bezel.
- Category
- Annual calendar / GMT
- Designers
- In-house design studio
- Case materials
- Oystersteel, Rolesor, 18k gold
- Sizes
- 42mm
- Dial
- Off-center date at 12 with month markers around periphery
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Oyster, Jubilee, or leather strap
- Movements
- Calibre 9001
- Movement type
- Automatic
- Power reserve
- 72 hours
- Water resistance
- 100m (10 ATM)
- Complications
- Annual calendar · GMT · Date
- Key references
- 336934, 336933, 336935
- Price band
- $14,800–$45,000
Yacht-Master
A yachting-themed sport watch that pairs Rolex's Oyster architecture with bidirectional rotatable bezels and platinum-clad dials.
- Category
- Nautical sport watch
- Designers
- In-house design studio
- Case materials
- Oystersteel, 18k gold, platinum, Rolesium
- Sizes
- 37mm, 40mm, 42mm
- Dial
- Platinum-dial with matte chocolate finish (Yacht-Master II variants) or classic sunray dials
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Oyster or Oysterflex bracelet
- Movements
- Calibre 2235, Calibre 3235
- Movement type
- Automatic
- Power reserve
- 55–70 hours
- Water resistance
- 100m (10 ATM)
- Complications
- Date
- Key references
- 126622, 226659, 268622
- Price band
- $12,000–$40,000
Sea-Dweller
A deep-diving evolution of the Submariner developed with COMEX, featuring a helium escape valve for saturation diving.
- Category
- Professional dive watch
- Designers
- In-house design studio
- Case materials
- Oystersteel, Yellow Rolesor
- Sizes
- 43mm
- Dial
- Black lacquer dial with Chromalight luminescence
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Oyster bracelet with Glidelock extension
- Movements
- Calibre 3235
- Movement type
- Automatic
- Power reserve
- 70 hours
- Water resistance
- 1,220m (4,000 ft)
- Complications
- Date · Helium escape valve
- Key references
- 126600, 126603
- Price band
- $12,300–$18,000
Explorer
Commemorating the first successful ascent of Mount Everest, a rugged, legible three-hand watch that remains one of Rolex's purest designs.
- Category
- Field / expedition watch
- Designers
- In-house design studio
- Case materials
- Oystersteel, Yellow Rolesor
- Sizes
- 36mm, 40mm
- Dial
- Black dial with 3-6-9 Arabic numerals
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Oyster bracelet
- Movements
- Calibre 3230
- Movement type
- Automatic
- Power reserve
- 70 hours
- Water resistance
- 100m (10 ATM)
- Key references
- 124270, 124273
- Price band
- $7,500–$9,500
Explorer II
Built for cave and polar explorers needing to distinguish day from night, featuring a fixed 24-hour bezel and orange GMT hand.
- Category
- GMT / expedition watch
- Designers
- In-house design studio
- Case materials
- Oystersteel
- Sizes
- 42mm
- Dial
- White or black dial with large luminous markers
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Oyster bracelet
- Movements
- Calibre 3285
- Movement type
- Automatic
- Power reserve
- 70 hours
- Water resistance
- 100m (10 ATM)
- Complications
- GMT · Date
- Key references
- 226570
- Price band
- $10,500–$11,500
Air-King
Honoring British aviators of the RAF, a distinctive 40mm watch with an industrial dial layout mixing typefaces and markers.
- Category
- Aviation-inspired watch
- Designers
- In-house design studio
- Case materials
- Oystersteel
- Sizes
- 40mm
- Dial
- Black dial with 5-minute markers and mixed Rolex/Air-King typography
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Oyster bracelet
- Movements
- Calibre 3230
- Movement type
- Automatic
- Power reserve
- 70 hours
- Water resistance
- 100m (10 ATM)
- Key references
- 126900
- Price band
- $8,300–$9,000
1908
A new classic dress line named for the year Rolex was founded as a brand, marrying vintage cues with modern finishing.
- Category
- Dress watch
- Designers
- In-house design studio
- Case materials
- 18k yellow gold, white gold, platinum
- Sizes
- 39mm
- Dial
- Guilloché domed dial with railway minute track
- Crystal
- Domed sapphire crystal
- Strap / bracelet
- Alligator leather strap or matching metal bracelet
- Movements
- Calibre 7140
- Movement type
- Automatic
- Power reserve
- 70 hours
- Water resistance
- 50m (5 ATM)
- Key references
- 52508, 52509
- Price band
- $21,000–$38,000
Deepsea
An extreme deep-sea tool watch using the patented Ringlock System to withstand pressures at ocean-trench depths.
- Category
- Extreme dive watch
- Designers
- In-house design studio
- Case materials
- Oystersteel, RLX titanium
- Sizes
- 44mm
- Dial
- Black or blue-to-black gradient dial
- Crystal
- Domed sapphire crystal, 5.5mm thick
- Strap / bracelet
- Oyster bracelet with Glidelock extension
- Movements
- Calibre 3235
- Movement type
- Automatic
- Power reserve
- 70 hours
- Water resistance
- 3,900m (12,800 ft)
- Complications
- Date · Helium escape valve
- Key references
- 136660
- Price band
- $14,000–$16,000
Land-Dweller
Rolex's newest collection featuring the innovative Dynapulse escapement and an integrated bracelet with a Flexfit-style design.
- Category
- Integrated-bracelet sport watch
- Designers
- In-house design studio
- Case materials
- Oystersteel, 18k yellow gold, Yellow Rolesor
- Sizes
- 36mm, 40mm
- Dial
- Vertically satin-brushed dial with Clou de Paris flanks
- Crystal
- Scratch-resistant sapphire
- Strap / bracelet
- Integrated Flat Jubilee bracelet
- Movements
- Calibre 7135
- Movement type
- Automatic
- Power reserve
- 66 hours
- Water resistance
- 100m (10 ATM)
- Complications
- Date
- Key references
- 127234, 127235
- Price band
- $14,900–$19,000